Standard
schema.org
Schema.org is a shared vocabulary of tags that lets web search engines understand the content of a page.
How it connects
Who is behind it
- schema.org governed by Google. Since 2026 Google runs it directly. The W3C community group is only a discussion forum.
Builds on
Related to
- schema.org relates to Metadata standard. Shared vocabulary for marking up structured data on web pages.
Links
Details
Description
schema.org defines a common vocabulary that lets web search engines interpret a page's content, including datasets and repositories. It is not a W3C initiative. According to its own community group, Google has run it directly since 2026.
Attributes
| url | https://schema.org/ |
|---|---|
| identifiers | wikidata: Q3475322 |
| status | active |
| governance | Commercial |
| note | Run directly by Google as of 2026; not a standards-body initiative. |
| type | Standard |
| standardKind | metadata-schema |
| machineReadable | yes |
| Tags | function: registration |
Sources
- https://schema.org/(opens in a new tab) (accessed 2026-09-04)
- https://www.w3.org/community/schemaorg/how-we-work(opens in a new tab) (accessed 2026-11-12): States that schema.org is not a W3C initiative and, as of 2026, is run directly by Google, which owns the domain.
Last reviewed: 2026-11-12
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